Social Media Strategies- That establish your presence in the social stratosphere
My Approach: - Establish your social media presence - Create an engaged community with your brand voice - Managing your social media accounts with captivating content - Competitor Audit - Outreach campaigns for amplification and validation through influencers in YOUR industry
Website Design and Content- That is beautifully designed and speaks to your customers
- Creation of a stunning, easy to maintain website for your business - Detailed competitor audit in your industry - Creating your ideal customer avatar that we can use for all future marketing decisions - Differentiation & Positioning your business in relation to your competitors so that you can reap the rewards (with better customers and more revenue) for years to come - Creation of Value proposition where we create tagline options and a crystal clear description of your business which you can use across all platforms (LinkedIn, Facebook, Brochures) - Developing brand voice options and work with the best one that will suit your business - Website Copywriting where we will create all the content based on our research above. I will also create pointers on how each section should be designed for better usability
Content marketing strategy- That positions you as the authority in your Industry
- Content mapping to identify content that appeals to every stage of your ideal buyer’s journey, from awareness to consideration to decision - Strategise on the platforms and publications of choice to reach your ideal buyer - Use content marketing tools and formulate a list of topics that will best speak to your customer - Track results by looking at content analytics and refine our approach till it brings in the most exposure for your brand!